Digital Marketing

Search engine optimization (SEO)  refers to techniques that help your website rank higher in organic (or “natural”) search results, thus making your website more visible to people who are looking for your product or service via search engines. SEO is part of the broader topic of Search Engine Marketing (SEM), a term used to describe all marketing strategies for search. SEM entails both organic and paid search. With paid search, you can pay to list your website on a search engine so that your website shows up when someone types in a specific keyword or phrase. Organic and paid listings both appear on the search engine, but they are displayed in different locations on the page. How do search engines work? Let’s go step by step into search engines to understand how any search engine work. Crawling  – Web crawling is the process by which we gather pages from the Web, in order to index them and support a search engine. The objective of crawling is to quickly and ...

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. People generally relate content marketing with advertising or SEO, however, content marketing is opposite to that of advertising. It is about engaging consumers with the stuff they really want. Content marketing is the creation and sharing of content in order to engage current and potential customers, thereby building trust with the audience. Objectives of content marketing Increasing brand awareness Lead generation Converting leads into customers Building the image as the industry leader Customer engagement Customer retention » Website traffic » Sales The Process Every good content that you see has these major elements – Engaging Relative Accurate Content marketing consists of five key steps. Plan – Cont...

SMO (Social Media Optimization) is an important factor in your internet search rankings. This strategy is often overlooked by many companies, even though it can help increase your position within the search rankings. In social media, there are two important search engines you have to optimize for: The search function within each social network Google search When you optimize for either search environment, there are some direct and indirect benefits. The direct benefit is simply more people finding your profile and connecting with you and visiting your website. The indirect benefit is from an extra link pointing to your website from your profile. Here are some quick tips on how to make the most of your SMO efforts. Integrate Social into your Website Social sharing tools should be integrated into your site architecture. Include direct web links to your social media channels from your website and from your social profiles back to your website. You can also add soci...

An advanced promoting office with the information, aptitudes, and a demonstrated prepare that reliably conveys results.  Results that ensure a significant increase in traffic and ROI. It's an overwhelming undertaking to locate the best SEO services company in Delhi. In any case, we will make this activity simple. We will assist you with knowledge, how to pick the best company for SEO services. A site resembles an online store for the entrepreneurs and everybody hopes to build his deal and administration from his store. In this way, perhaps the least demanding approaches to build your deal, administrations and your site traffic are to pick SEO benefits in Delhi.  Advantages of SEO Services for your Business:-  1:- Cost-Effective Ways to Advertise: SEO administration is financially savvy and moderate for enormous, the medium just as private companies. This is a long haul venture dissimilar to PPC where your business appears in Google when you pay.  2:- I...

Here is the list of the best companies and service offering include internet marketing for your business in especially PPC, SEO, SMO, web design, web development, and overall branding. Provide effective e-commerce website designing services by implementing the best of technology, creativity, and analytical expertise. In the wake of serving more than 400 customers agreeable to them satisfaction. Based in Delhi, we are a team of over 200 young and energetic website designing professionals. Modified solutions dependent on your end goals and requirements. Coffee is on us! Know More. Here is Delhi’s Best Ecommerce Website Designing Companies in Delhi are listed here. Explore more! 5 | Web Click India Corporate Office – New Delhi Business – Ecommerce Website Design, SEO Services | Website – https://www.webclickindia.com/ | Web Click India is the Web Designing Company in Delhi. Get Responsive Ecommerce Website Design Services. 4 | Webpulse Corporate Office ...

In the last two decades, technology has transformed our society immensely. Humanity has created marvels in the fields of technology and communication.  Opinions and views of individuals are reaching to masses. Social media has empowered people with ideas to bring about a positive change in the society. People are making a living without selling a single product. Today anyone can become a social media expert and explore the field of million possibilities by following these 10 simple steps: 1. Be a friend to all social media platforms  – Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, it’s no passing trend. Knowing these platforms better will be the first step in becoming a social media expert. 2. Develop Communication Strategies –  You only have their attention for a limited period of time so make...

The world is rapidly moving towards a digital era creating a paradigm shift where small and medium-sized companies are all competing at a global level. So you’ve entered the magnificent unpredictable marketplace and are ready to embrace the calculated strategies, both unconventional and traditional. In the digital arena where business and commerce are heading towards digital marketing tools and techniques providing business owners the best chance for competition, survival and even business growth. Let’s take a look at a few reasons why Digital Marketing is paramount to your brand’s success and adaptability in the ever-changing marketplace. 1. Scope for Conversions   –  It is clearly visible that the digital market place is expanding at an alarming rate. Without a brand’s digital reputation, it has become extremely difficult to create space for new conversions. To be able to generate leads and conversion it has become mandatory to create a strong digital presence. ...

In the digital arena where business and commerce are heading to Digital Marketing tools and techniques, there is a lot of scope for young professional to make a great way out in this professional field. Here are these 5 workplaces which will boost your career in the field of Digital Marketing. 1.   YNG Media YNG Media is a digital marketing agency that strives to create innovation, engagement and relevance for its client partners through emerging digital platforms - social, mobile and ecommerce. Founded in the year 2010, YNG has served more than 400 Clients with more than 2000+ successful projects. clearly, YNG is one of the coolest digital agency to work with. 2.   Webchutney Webchutney is undoubted, the leading digital media company of India. With its global clientele, Web Chutney has created some award winning and memorable campaigns for their clients. With its presence in Mumbai, New Delhi and Bangalore Web Chutney have bragged many awards such as DMAI awards...

BERT will impact 1 in 10 of all search queries. This is the biggest change in search since Google released RankBrain. Google introduced RankBrain, almost 5 years ago, which changed search system of Google. RankBrain was totally based on Artificial Intelligence, which is handling large fraction of Google search queries. Now, Google is rolled out another Algorithm update BERT on October 24, 2019, for better understand to search queries. This new Google search algorithm will impact 10% search queries in terms of changing the results that rank for those queries. BERT will also impact the featured snippets for all language globally. BERT  stands for  Bidirectional Encoder Representations from Transformers . It is Google’s neural network-based technique for natural language processing (NLP) pre-training. In short, BERT can help computers understand language a bit more like humans do. When is BERT Used? At its core, this new update is focused on interpreting the intent...

Here are steps to improve search engine raking by analyzing & researching on search intent query. To understand, research & creating content on search queries “Know”, “Do” and “Go” can make your keywords ranking high. In traditional marketing we used to go inside stores and choose our  favorite  products and after making payment came back to home. Before buying the products from store, we had not any idea about the product and its price. It is the moment when you know about the products by reaching to store is known as  “Zero Moment of Truth” . This is the moment when the user interacts with a brand just before making the purchasing decision. But now trend has been changed to purchase any products from offline stores as well as online portals. Before buying any products user researches prices on different online portal and as well as offline stores. We need to make sure that our business and website are in front of the users at the time that they are...